Bespoke healthcare marketing solutions
Over the years we have worked in partnership with a considerable number of leading healthcare experts, both from the UK and internationally. Our more recent work in the neurosciences and neurorehabilitation fields includes running healthcare events in partnership with the Primary Care Neurology Society and the Community Therapists Network. Our education support through the Community Therapists Network has also broadened our experience and expertise into other medical and healthcare areas.
Communication with clients and customers is important for any business, but it is especially important for the medical and the wider healthcare fields.
Innervate's experience and expertise in healthcare communication and education extends to projects that support patient self-help and wellbeing. We have developed a variety of products that help encourage more effective healthcare communication between patient and health professionals.
Effective communication is of paramount importance not only for patient satisfaction, but also for growing and marketing a healthcare business. This is one of the reasons for the continuing growth in healthcare marketing and communications. Patients and potential customers are bombarded with an increasing selection of private healthcare providers, be it private consultants such as neurologists or allied health professionals such as physiotherapy, occupational therapy or speech and language therapy. Therefore, it is becoming especially important for the healthcare communication methods to engage clients in a meaningful way.
This is typically done through a presence in online and print marketing, which puts a healthcare brand in front of as many potential clients as possible. This is incredibly important for more specialised healthcare businesses, and indeed becomes more important the more specialised you get, for the simple reason that specialising has the tendency to narrow your field of potential clients. For example, in the world of private practice, it's no good being the world's greatest vascular transplant surgeon if no one knows you exist. This goes for potential patients and other healthcare providers that may patients to a health care practice on a referral basis.
Effective marketing and communication regarding your healthcare services is important for growing the referral network many practitioners, especially those that are highly specialised, have come to rely on. Growing this network not only leads to more business and greater patient interaction for your organisation, it also improves the overall care available to the patient, which should be everyone's primary concern.